A sentence or two asking the target audience a question that provokes their worst fears, stress, worry, anxiety about their problem. A sentence or two explaining "what if" they could have whatever outcome they want within the time frame they want, while eliminating all of those fears at the same time, leaving them with the feeling or vision - picture they most desire.

Their Current Pain. The Future You Can Guarantee Them.

A few sentences going into greater detail about the risk, danger, stress, anxiety of not choosing a qualified person like you. Be sure to include the future you can give them and tell them how it will make them feel after you're done. Perhaps tell them how easy it would be to contact you and how quickly and easily you can give them the outcome and feeling they desire.

(000) 000-0000

A detailed sentence about how you have taken customers from point A to point B and how the felt after you made their dream happen.

Some people like to read, so go into great detail about what happened with previous customers and how they were worried about x and how that made them feel. Write out the pains, fears, stress, etc. too.

Make a second paragraph explaining the customers' reaction to you making their dream a reality and how they trust you now for everything.

A simple heading explaining the compelling image below. Perhaps it's a before / after photo.

Use this paragraph to built trust by explaining how the image or images below is the dream you made happen for your last customer. Talk about how you saw their vision and how much you loved the project and how you loved working with the customer very much. Everyone came away ecstatic about the project!

Your Company - Their Future (Reworded) At A Glance.

Where They Are Now:

Re-explain the stress, fear, anxiety, risk, danger in a different way than before just to make sure they feel the pains and other negative feelings right now.

Pain - Fear 1
Pain - Fear 2
Pain - Fear 3
Pain - Fear 4
Pain - Fear 5
Pain - Fear 6
Pain - Fear 7

Where They Will Be:

Re-explain the outcome they will get, how those negative things will be completely eliminated, and all the good feelings they'll feel if they choose you. Maybe paint another word picture of the beautiful scene they'll see when you're done with your solution.

Future - Feeling 1
Future - Feeling 2
Future - Feeling 3
Future - Feeling 4
Future - Feeling 5
Future - Feeling 6
Future - Feeling 7

We make every attempt to "estimate" the cost of your project over phone, email, or text. However, estimates are not final until after we've seen the project in person.

Call To Action and a Reason Why They Should Contact You Now.

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YOUR COMPANY